Kroger Precision Marketing with 84.51°’s Nancy Wine

The CPG Guys, Sri & PVSB, are joined by Nancy Winé, VP of Advertising Sales for Kroger Precision Marketing at 84.51°, to discuss the power of first-party data to extend the reach and impact of brand messages.

She also shares more about KPM’s onsite retail media offerings as well as its new Private Marketplace for offsite targeted messaging.

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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Kroger Precision Marketing with 84.51°’s Nancy Wine

Visit our knowledge hub

The grocery planning gap: Why households with kids struggle more

Digiday: ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

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