84.51°
Kroger Precision Marketing
Retail media that inspires shoppers and grows brands
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.
Nobody needs advertising
But people do need to get dinner on the table, homes cleaned, and family events planned. Kroger Precision Marketing is designed to inspire consumers and connect them to brands through relevant messages and experiences that make their life easier.
Addressable
We reach the right shoppers with first-party purchase insights.
Accountable
We seamlessly connect shoppers to buy brands.
Actionable
We verify business impact with Kroger sales insights.
“Kroger’s precision-level data and media capabilities have helped Kraft Heinz expand our consumer base by serving up the right messages at the right time, uncovering consumer-led insights that inform platform solutions, and drive trial plus repeat purchases across our portfolio.”
-Elizabeth Bennett, VP Global eCommerce, Kraft Heinz
“Armed with strong loyalty card adoption and troves of first-party data, [Kroger Precision Marketing] excel(s) at delivering CPG brands with high-quality audience targeting and measurement, both online and in-store … [it] has established a best-in-class capability of measuring in-store sales and surfacing that data in campaign reporting.”
Source: Insider Intelligence, CPG Retail Media Networks Perception Benchmark 2023
We’re transforming media investment for brands
Kroger is the number one grocery retailer in the U.S. with nearly 2,800 stores in 35 states. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM is driving a new age of outcome-based marketing:
Inspire customers at every stage of their journey
We identify the best households and the best touchpoints for your brand. From awareness, to getting on the shopping-list, to the winning in the aisle. KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store:
Search & Display
Onsite Search and Display ads give shoppers the tools to build their baskets faster with the products they want, when and how they want them.
Programmatic
Our suite of programmatic solutions allow advertisers to apply Kroger’s audiences in your preferred DSP and optimize performance against sales.
Connected TV
Leverage our Connected TV solutions to more intelligently reach your audiences on connected TV and measure sales performance.
Onsite Brand Activations
Targeted digital coupons, brand shops and more onsite option enable advertisers to engage Kroger shoppers with relevant, custom offers and experiences.
Social & Influencer
Our Social & Influencer campaigns enable brands to reach the right audiences in the places where they are seeking inspiration.
Email & Push Notifications
Leverage Kroger’s trusted relationships with customers through Kroger emails and the Kroger app.
Offsite Advertising
Reach relevant audiences with high-impact ad formats (audio, display, native, and video) – all managed and executed by our in-house team of experts.
Kroger Precision Marketing ranks among the best retail media networks
#1 in targeting effectiveness*
Source: P2PI 2023 Trends Study
#1 in traffic-driving and measurement capabilities*
#1 in data sharing*
Source: P2PI 2024 Trends Study
Kroger Precision Marketing case studies
Learn how our clients media investment has impacted sales lift, return on ad spend, category share and household penetration shifts.
Interested in learning more?
Contact KPMinfo@8451.com
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