Kroger Precision Marketing: People need advertising that works harder
By: Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert
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While so many retailers were mightily affected by the pandemic in terms of in-store shopping, grocers have still had plenty of foot traffic from consumers and shoppers from Instacart and other services. As such, they’ve had to meet their customers where they are, and adapt their methods for reaching them.
In this episode of Identity Architects podcast, Michael Schuh, VP of Media Strategy for Kroger Precision Marketing, joins COO Lauren Wetzel to discuss the retail media landscape, how data can improve the customer experience, how Kroger drives customer loyalty, the recently launched Kroger Private Marketplace, and more.
Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities incl...learn more
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