We operate with limitless minds, fearless hearts and relentless delivery, built on collaboration
84.51° is a retail data science, insights and media company creating relevant and valuable experiences.
Who we are
We are a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.
What we do
We create results-driving shopper insights and activation strategies that build measurable value for our clients utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
How we do it
Powered by cutting-edge science, we utilize first-party retail data from over 62 million US households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey.
Our values: Limitless Minds. Fearless Hearts. Relentless Delivery.
The future is bright
We're smart, relentless and have fun doing what we do. We're a little unorthodox. We're explorers, fearless, energized and naturally curious. Every one of us at 84.51° is the heartbeat of our culture, our vision and our success. We excel at challenging convention and pushing beyond what's comfortable. The result is a more enlightened, more personal, remarkably dynamic approach to everything we do.
Limitless Minds
We are open-minded thought explorers. Data pioneers driven by a hunger to learn, nurture and teach. We embrace diversity of thinking and intellectual growth. We fall in love with the problem and answer it with unbridled creativity.
We are teachers fulfilling our commitment of building a stronger 84.51° for future generations and nurturing our inventive minds.
We develop the best talent through challenging, rewarding work, demonstrating an attitude of willingness and fostering a trusting supportive environment where it is safe to dream, test and try.
Fearless Hearts
We have the confidence to say and do what is right. We have informed points of view and the courage to ask why not.
We make a difference and we work together to make life easier for our clients, our communities and our people. We do this with respect, humility and dignity.
We value new and different. We respect diversity, unique contributions and informed points of view. We are empowered to do the right thing. We act together with integrity and respect, matching what we do with what we say and taking full responsibility for our actions.
Relentless Delivery
We love what we do and we see it through together. When people say it can’t be done, we prove them wrong. We feel the fear and do it anyway. We make it happen together.
We dream big dreams and help one another make it a reality. We meet our commitments while making a difference to the communities we live in and making people’s lives easier.
We say what we mean and do what we say. Our actions are true to our word. We collaborate to think and work together.
Meet our leaders
A group of doers, thinkers, and influencers – we are proud to be led by the best in the business. Here is our senior leadership and how they’re making an impact on 84.51° and the retail data science, insights and media industries.
Milen Mahadevan, President
Milen Mahadevan is accountable for 84.51°'s vision, strategy and leadership of the business to deliver outsize impact and returns for The Kroger Company, its consumer-packaged-goods partners and other 84.51° customers.
"84.51° has and always will be about helping people. Whether it be our customers, our partners, supporting the communities we work in or developing our business for the people who work here; we do what we do because our purpose is about helping people, making lives easier."
Cara Pratt, SVP, Kroger Precision Marketing
Cara leads Kroger Precision Marketing, a leading retail media advertising solution that harnesses the power of Kroger’s first-party data to produce more effective advertising investments for brands. Her career has always been a quest for creating meaningful consumer connections and setting a high bar for media accountability and transparency.
“We launched Kroger Precision Marketing to increase the accountability of advertising. Powered by data, science, and connection to commerce, we've delivered on that promise. We will continue to innovate, disrupt, and most importantly, drive customer impact and brand value.”
Michael McGowan, SVP, Commercial Insights & Loyalty
Michael leads both our insights and loyalty commercial businesses which focus on using elite data, science and technology to enable strong insights driven business decisions and personalized engagement with customers to drive growth for Kroger and our CPG partners.
"I am passionate about retail and consumer goods as it is a true people business. The ability to do work that focuses on data and innovation ultimately driving value with customers, is very fulfilling."
Todd James, Chief Data & Technology Officer
A driver of digital transformation, Todd paves the way for the continued growth of 84.51°, building on its rich data, science, and technology capabilities. He leads all technology functions and enterprise capabilities teams, including product & design, engineering, data science, science, data DNA and consumer research.
“At 84.51° we are passionate about harnessing the power of data science to deliver outcomes and insights that make people’s lives easier. Working collaboratively, in an environment where ideas win and capabilities are fostered, we drive innovation for our customers and partners."
Allison Unkraut, SVP, Merchandising & Marketing
Named one of Progressive Grocer's “Top Women in Grocery,” Allison Unkraut is a proven leader with more than 15 years of experience in a variety of leadership roles at 84.51°. Among her many strengths is her ability to build relationships with clients while ensuring the voice of the customer is at the center of the decision-making process.
"Have the courage to be true to who you are, but also be willing to grow in ways that will let you continue to contribute and advance."
Nick Hamilton, SVP, Enterprise Capabilities
Nick Hamilton is the Tech Lead for Kroger Precision Marketing with a focus on accelerating the speed and quality in which 84.51° releases new capabilities and sciences to our customers. Prior to his current role, Nick was accountable for value delivery of our shared services group with a focus on improving 84.51°'s operational practices, accelerating speed to market, and helping technologists build scalable products more easily.
“My passion is inspiring cross functional teams to deliver machine learning and data science at scale at the speed of a startup. Throughout my career, we’ve consistently found ways to turn manual data science projects into scalable products quickly. I'm focused on building high performing teams that have as much fun as they have success.”
Milen Mahadevan, President
Milen Mahadevan is accountable for 84.51°'s vision, strategy and leadership of the business to deliver outsize impact and returns for The Kroger Company, its consumer-packaged-goods partners and other 84.51° customers.
"84.51° has and always will be about helping people. Whether it be our customers, our partners, supporting the communities we work in or developing our business for the people who work here; we do what we do because our purpose is about helping people, making lives easier."
Cara Pratt, SVP, Kroger Precision Marketing
Cara leads Kroger Precision Marketing, a leading retail media advertising solution that harnesses the power of Kroger’s first-party data to produce more effective advertising investments for brands. Her career has always been a quest for creating meaningful consumer connections and setting a high bar for media accountability and transparency.
“We launched Kroger Precision Marketing to increase the accountability of advertising. Powered by data, science, and connection to commerce, we've delivered on that promise. We will continue to innovate, disrupt, and most importantly, drive customer impact and brand value.”
Michael McGowan, SVP, Commercial Insights & Loyalty
Michael leads both our insights and loyalty commercial businesses which focus on using elite data, science and technology to enable strong insights driven business decisions and personalized engagement with customers to drive growth for Kroger and our CPG partners.
"I am passionate about retail and consumer goods as it is a true people business. The ability to do work that focuses on data and innovation ultimately driving value with customers, is very fulfilling."
Todd James, Chief Data & Technology Officer
A driver of digital transformation, Todd paves the way for the continued growth of 84.51°, building on its rich data, science, and technology capabilities. He leads all technology functions and enterprise capabilities teams, including product & design, engineering, data science, science, data DNA and consumer research.
“At 84.51° we are passionate about harnessing the power of data science to deliver outcomes and insights that make people’s lives easier. Working collaboratively, in an environment where ideas win and capabilities are fostered, we drive innovation for our customers and partners."
Allison Unkraut, SVP, Merchandising & Marketing
Named one of Progressive Grocer's “Top Women in Grocery,” Allison Unkraut is a proven leader with more than 15 years of experience in a variety of leadership roles at 84.51°. Among her many strengths is her ability to build relationships with clients while ensuring the voice of the customer is at the center of the decision-making process.
"Have the courage to be true to who you are, but also be willing to grow in ways that will let you continue to contribute and advance."
Nick Hamilton, SVP, Enterprise Capabilities
Nick Hamilton is the Tech Lead for Kroger Precision Marketing with a focus on accelerating the speed and quality in which 84.51° releases new capabilities and sciences to our customers. Prior to his current role, Nick was accountable for value delivery of our shared services group with a focus on improving 84.51°'s operational practices, accelerating speed to market, and helping technologists build scalable products more easily.
“My passion is inspiring cross functional teams to deliver machine learning and data science at scale at the speed of a startup. Throughout my career, we’ve consistently found ways to turn manual data science projects into scalable products quickly. I'm focused on building high performing teams that have as much fun as they have success.”
Milen Mahadevan, President
Milen Mahadevan is accountable for 84.51°'s vision, strategy and leadership of the business to deliver outsize impact and returns for The Kroger Company, its consumer-packaged-goods partners and other 84.51° customers.
"84.51° has and always will be about helping people. Whether it be our customers, our partners, supporting the communities we work in or developing our business for the people who work here; we do what we do because our purpose is about helping people, making lives easier."
Cara Pratt, SVP, Kroger Precision Marketing
Cara leads Kroger Precision Marketing, a leading retail media advertising solution that harnesses the power of Kroger’s first-party data to produce more effective advertising investments for brands. Her career has always been a quest for creating meaningful consumer connections and setting a high bar for media accountability and transparency.
“We launched Kroger Precision Marketing to increase the accountability of advertising. Powered by data, science, and connection to commerce, we've delivered on that promise. We will continue to innovate, disrupt, and most importantly, drive customer impact and brand value.”
Michael McGowan, SVP, Commercial Insights & Loyalty
Michael leads both our insights and loyalty commercial businesses which focus on using elite data, science and technology to enable strong insights driven business decisions and personalized engagement with customers to drive growth for Kroger and our CPG partners.
"I am passionate about retail and consumer goods as it is a true people business. The ability to do work that focuses on data and innovation ultimately driving value with customers, is very fulfilling."
Todd James, Chief Data & Technology Officer
A driver of digital transformation, Todd paves the way for the continued growth of 84.51°, building on its rich data, science, and technology capabilities. He leads all technology functions and enterprise capabilities teams, including product & design, engineering, data science, science, data DNA and consumer research.
“At 84.51° we are passionate about harnessing the power of data science to deliver outcomes and insights that make people’s lives easier. Working collaboratively, in an environment where ideas win and capabilities are fostered, we drive innovation for our customers and partners."
Allison Unkraut, SVP, Merchandising & Marketing
Named one of Progressive Grocer's “Top Women in Grocery,” Allison Unkraut is a proven leader with more than 15 years of experience in a variety of leadership roles at 84.51°. Among her many strengths is her ability to build relationships with clients while ensuring the voice of the customer is at the center of the decision-making process.
"Have the courage to be true to who you are, but also be willing to grow in ways that will let you continue to contribute and advance."
Nick Hamilton, SVP, Enterprise Capabilities
Nick Hamilton is the Tech Lead for Kroger Precision Marketing with a focus on accelerating the speed and quality in which 84.51° releases new capabilities and sciences to our customers. Prior to his current role, Nick was accountable for value delivery of our shared services group with a focus on improving 84.51°'s operational practices, accelerating speed to market, and helping technologists build scalable products more easily.
“My passion is inspiring cross functional teams to deliver machine learning and data science at scale at the speed of a startup. Throughout my career, we’ve consistently found ways to turn manual data science projects into scalable products quickly. I'm focused on building high performing teams that have as much fun as they have success.”
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