The healthy basket shift: How shoppers are rethinking food choices
Uncovering the gap between health aspirations and current habits presents opportunities for brand connection
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Download this infographic to learn:
- What percentage of shoppers define their eating habits as healthy and the top challenges they face when trying to maintain a healthy diet
- Key strategies consumers are adopting to achieve their health goals
- Insights into shopping basket patterns, revealing which products are frequently purchased together with healthy items
- Actionable opportunities for brands to connect with nutrition-conscious, value-minded shoppers
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