The media landscape is on the brink of a monumental shift, and retail data is at its core.

Gone are the days of broad demographics and contextual signals dominating the conversation.

In 2025, retail data will be the catalyst transforming the way brands engage, measure and thrive. Marketers need to think about precision over waste, connection over clutter and real-world results that redefine what media can achieve.

Here’s a glimpse of five ways we’ll start to see the true impact of retail data in 2025.

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