NEW YORK, Dec 11 (Reuters) - Kroger (KR.N) , opens new tab and Albertsons (ACI.N) , opens new tab could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket rivals, analysts said.

Retailers like Amazon (AMZN.O) , opens new tab, Target (TGT.N) , opens new tab, Walmart (WMT.N) , opens new tab, and grocers like Tesco have created in-store and online media platforms that generate advertising revenue from big food companies and consumer product makers.

FULL ARTICLE