Optimizing reach and achieving 5x household spend

Synder's finds success leveraging Kroger Precision Marketing targeting and measurement on Roku.

Opportunity

Snyder's of Hanover wanted to optimize their reach in the connected TV environment and grow new households.

Solution

Kroger Precision Marketing data science identified ROKU households likely to convert against a snack food message.

Exposed households spent 5x more on the brand than the average Kroger buyer.

Results

68% of the exposed buyers were new or lapsed to the Snyder's brand.

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