Driving Accountability, Transparency, and Results in Retail Media
By: Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
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There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.
Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsit...learn more
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