Behind the Scenes of the Retail Paradigm
By: Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
Listen | Apple Podcasts
Consumers’ shopping behaviors and habits have rapidly evolved, and the change has accelerated in recent years. The retail paradigm is evolving too, and with it ecommerce and relevant media platforms and strategies. In episode 9, Brittny Schoeneman, Director of U.S. Programmatic Commerce Solutions at Xaxis, interviews Michael Schuh, VP for Media Strategy at Kroger Precision Marketing, about how a large retail company is responding to and leading the trends.
Michael Schuh, VP, Media Strategy, Kroger Precision Marketing at 84.51°
As Vice President of Media Strategy, Michael Schuh and his team develop retail media products across Kroger’s onsite and off-site channels to drive measurable business impact for advertisers. His responsibilities incl...
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