Retail Media

We're data-driven thought leaders, revolutionizing the media industry. Explore how Kroger Precision Marketing, powered by 84.51°, makes brand advertising more effective by closing the loop between media exposure and store sales.

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shutterstock 1080942602 m

3 key factors shaping consumer behavior and brand success

4 MIN READ

Knowledge Hub News

Knowledge Hub News

Digiday: Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’

CPG Guys - Cara Pratt

CPG Guys - Cara Pratt

Live from Cannes Lions with Mondelez's Meghan Johnson & 84.51°'s Cara Pratt

Image (14)

Image (14)

You are what you buy

3 MIN READ

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1718621315075

Cheap impressions aren’t cheap

4 MIN READ

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shutterstock 2061232172 m (1)

Hike brand growth this football season with Kroger Precision Marketing

1 MIN READ

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shutterstock 352315112 m

How to take the guesswork out of ad measurement

2 MIN READ

Knowledge Hub News

Knowledge Hub News

Marketing Brew: Retailers are flocking to Cannes Lions to pitch their ad networks

Flywheel Podcast - Jill Smith

Flywheel Podcast - Jill Smith

The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

8451 900x635 Employee Spotlight 900x635 multi-Sangeeta Singh and Sarah Scherer@2x

8451 900x635 Employee Spotlight 900x635 multi-Sangeeta Singh and Sarah Scherer@2x

AdMonsters, AdExchanger recognize KPM in Top Women in Media & Ad Tech Award

2 MIN READ

8451 900x635 Employee Spotlight 900x635 Shannon Hartmann@2x

8451 900x635 Employee Spotlight 900x635 Shannon Hartmann@2x

Kroger Precision Marketing head of media activation and buying named among top 25 retail media pioneers

1 MIN READ

Knowledge Hub News

Knowledge Hub News

EMarketer: Kroger, Yahoo partnership enables marketers to reduce reliance on third-party cookies

Kroger-Social-1

Kroger-Social-1

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers for Campaign Audiences and Measurement

2 MIN READ

8451 900x635 Employee Spotlight 900x635 Jason Comack@2x

8451 900x635 Employee Spotlight 900x635 Jason Comack@2x

Kroger Precision Marketing team named in Business Insider’s “Rising Stars of Adtech”

2 MIN READ

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shutterstock 568403428 m

Fueling the future of sustainability in media

2 MIN READ

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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