In the rapidly evolving retail landscape, data-driven insights are at the core of transforming customer experiences. At the forefront of this transformation is 84.51°, a subsidiary of Kroger that combines retail data science, analytics, and media to deliver personalized shopping experiences. To explore their approach, we spoke with Becky Eldredge, Vice President of Commercial Loyalty at 84.51°, about the company’s strategies and the key trends shaping retail loyalty programs today.

A Foundation in Retail Data Science

“At 84.51°, we leverage cutting-edge science to create personalized experiences for shoppers across the U.S.,” Becky shared. As a wholly owned subsidiary of Kroger, 84.51° benefits from direct access to first-party retail data from nearly half of U.S. households and over two billion transactions annually. This allows the company to build data-driven solutions that power Kroger’s customer experience while supporting consumer packaged goods (CPG) companies, agencies, publishers, and other partners.

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