Kroger’s data science company on shopper personalization

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You know the saying, "It's not all about you?" Well, it is — when it comes to what consumers want from their fresh fruit and vegetable shopping experience. They want personalization. Retailers can use this knowledge to answer these questions: How can retailers use their produce-shopper data to sell more produce, to gain and retain consumer loyalty and to keep shoppers engaged?

Kroger's retail data science, insights and media company, 84.51°, has been studying these questions. Becky Eldredge, vice president of commercial customer media and loyalty at 84.51°, has some answers. Listen to this episode of the "Tip of the Iceberg" podcast for a chat with Eldredge about the company's research and findings. And learn what retailers and produce marketers can do with this knowledge.