As Americans gather around the Thanksgiving table, the bulge in food costs will be significantly more noticeable this year. Thanksgiving dinner will cost 13.5% more than it did last year, according to IRI’s latest trends report, published last week.

And with food prices still high, 38% of shoppers will cut back their Thanksgiving meal due to inflation, new research from 84.51°, the Cincinnati-based Kroger-owned data and media company reported.

Consumers will be cutting back to save money. Forty-five percent will cut turkey or pumpkin pie, 37% will cut on corn bread and 32% will consider ditching cranberry sauce, stuffing or macaroni and cheese, 84.51° reported.

Adding extra pressure to their wallet spend is the avian flu driving up higher prices on turkeys, prompting shoppers to head into the holiday season with a belly full of angst.

Financial issues have firmly replaced COVID as consumers’ primary concern heading into the holiday season, as 45% of shoppers report being most concerned about rising meal prices compared to other holiday expenses, according to the lastet FMI—The Food Industry Association’s U.S. Grocery Shopping Trends 2022 series.

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