Covid-19, ecommerce and inflation create new customer first imperative

Covid-19 formally ushered in a new era of omnichannel grocery retail. However, we now find ourselves on the precipice of yet another shift. Many are looking ahead with optimism towards the declining COVID-19 trends, but heightened anxiety toward rising prices. The convergence of these trends creates a high-stakes environment that will force brands and retailers to double-down on data and insights to win with today's customers.

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