Some big names in food and drink are getting a head start on this year's Cinco de Mayo celebration. Among them: Chipotle, Taco Bell, and Dwayne "The Rock" Johnson's Teremana tequila.

The holiday, a celebration of Mexican American culture that falls on Sunday, May 5, this year, is popular with most ages.

Millennials (those aged 28 to 43) will be most likely to celebrate the holiday, with 62% planning to, according to retail data firm 84.51°. Nearly half (46%) of Gen Xers (aged 44-59) and more than one-third (35%) of Boomers (60-78) will, its research finds.

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