Research shows Generation Z shoppers have a penchant for refrigerated coffee creamers and processed cheese, while millennials frequently purchase natural cheese and bread. There are just some of the findings uncovered in a study conducted by 84.51˚ on consumer purchase patterns across generations from baby boomers to Gen Z.

The study draws insight from our proprietary database of aggregate data sourced from more than 62 million households that shopped at Kroger in the last 52 weeks, ending April 6, 2024.

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