When it comes to having a pulse on today’s ever-changing consumer, 84.51°, the retail data science, insights and media company informing shopper experience at The Kroger Co., knows what its shoppers want.

84.51° conducts monthly surveys of 400 Kroger shoppers who have shopped a Kroger banner in the last three months. 

It’s intended to provide an ongoing pulse on what customers are doing, their motivations and their anxieties, as well as what they’re looking forward to and thinking about most, said Barbara Connors, vice president, strategy and acceleration, for 84.51°, which recently released its 2023 Year in Review special report. 

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