Kroger’s retail data science, insights and media company says today’s consumers seek both protein-rich healthful foods and convenience.

When it comes to eating at home, healthy and convenient meals have often seemed like opposite ends of the spectrum. Whereas quick options were loaded with ingredients that didn’t support a balanced diet, healthy choices often required significant time for planning and preparation.

84.51°, the retail data science, insights and media company helping The Kroger Co. and its partners create customer-centric shopper journeys, says consumers want options that are both healthy and convenient.

These two trends — demand for protein-rich products and solutions for healthy, convenient meals — should not be considered in isolation, the company said in a news release. Instead, it says they are part of a broader shift towards holistic health as consumers recognize that health is multifaceted, encompassing not just diet but also lifestyle and overall well-being.

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