The Evolving Grocery Consumer
By: Alex Trott, Director of Insights
Listen | Apple Podcasts | Spotify | Soundcloud
It’s been a rough four years for the modern grocery consumer – first, the pandemic shifted many consumer habits and subsequent inflation challenged their budgets. Alex Trott, director of insights with 84.51°, helps break down current pain points and opportunities that consumers are facing, including increased anxiety, stretched finances, and a need for omnichannel solutions.
Alex Trott, Director of Insights
As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°’s insights, consumer rese...
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