Gen Z shoppers face the biggest challenge when deciding what to eat

The choices are endless when it comes to deciding what to eat, and a lack of mental energy is a good predictor of how those decisions are made, according to a new report from Kroger data analytics firm 84.51°.

Researchers discovered from a two-year quarterly survey conducted from Q1 2022 to Q1 2024 that Baby Boomers, Gen Xers, Millennials, and Gen Zers make different decisions, and a lot of it is based on stress.

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