News Icon

News

1 MIN READ
News

Supermarket news: How is mental strain affecting food purchases?

Gen Z shoppers face the biggest challenge when deciding what to eat

The choices are endless when it comes to deciding what to eat, and a lack of mental energy is a good predictor of how those decisions are made, according to a new report from Kroger data analytics firm 84.51°.

Researchers discovered from a two-year quarterly survey conducted from Q1 2022 to Q1 2024 that Baby Boomers, Gen Xers, Millennials, and Gen Zers make different decisions, and a lot of it is based on stress.

FULL ARTICLE

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect