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Storebrands: Consumers Seeking More Options To Prep Meals At Home

Consumers are looking for more opportunities to eat meals prepared at home, but are also seeking time-saving solutions that provide quality options that also allow them to stay within their budgets.

The Future of Food at Home report from 84.51 noted that the home cooking surge seek during the pandemic has evolved to home cooks looking for products and resources to make the meal-making process at home more convenient and enjoyable.

Additionally, the desire to save money is also top of mind for consumers. In the second quarter of 2024, 46% of consumers cooked from scratch or with limited pre-prepared foods, up from 38% in the second quarter of 2023. Simultaneously, 40% of consumers in Q2 of 2024 reduced the amount of time they ate out or ate restaurant-prepared food at home, up from 33% in Q2 of 2023.

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