acking habits of consumers continue evolving and this is opening new opportunities for retailers, but also providing challenges to how products are merchandised in-store and online.

Walk the snack aisles of grocery stores and mass merchants today and you’ll continue to find the traditional mix of salty snacks such as potato chips, pretzels, and others. But many shoppers today are looking for snacks that are healthier and are not limiting themselves to the items on the shelves in aisles labeled “snacks.”

Jodie Madden, senior vice president of Consumer Marketing at Ibotta, said the growing demand for healthy snacks is a trend to watch in the category.

“It’s not only healthier snacks, but more specifically those offering higher protein,” she said. “We are also seeing more food groups coming into the snack category as well.”

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