To give shoppers lower-priced, quality alternatives, several retailers throughout 2024 have worked to expand their snack food assortment largely in response to continued price increases from national brands.

While experts say that consumers are conscious of price when looking for their favorite snacks, many are not just seeking out an item that carries the lowest price. Value is key for many shoppers, who are also open to trying new items and new flavor profiles as long as doing so doesn’t empty their wallets.

With this in mind, a growing number of retailers, from grocers to mass merchants and convenience stores, have expanded their own-brand assortments of salty and sweet snacks.

To get greater insight into the current state of the snack food marketplace, Store Brands spoke with Melissa Myres, insights director with Cincinnati-based 84.51˚, the data science arm of The Kroger Co., and Sally Lyons Wyatt, global EVP and chief advisor with Chicago-based consumer insights firm Circana.

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