84.51°’s latest research on shoppers’ brand loyalty attitudes and behaviors shows that a higher percentage of customers say loyalty is on the rise.

Years of economic and product disruptions are driving a shift in brand loyalty among grocery shoppers. Tightening budgets and empty shelves have made shoppers more willing to try new brands they might not have considered before. As a result, one might think brand loyalty is on the decline—but in fact, the opposite is true.

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