Shoppers report an increasing lack of time to cook – what this means for brands

What motivates shoppers to cook at home instead of dining out, and what obstacles can brands help them overcome to make home cooking easier and more enjoyable? These are some of the questions we explore in our ebook, “The future of food at home: Trends, insights and opportunities."    Our research shows that the majority (74%) of meals are prepared at home but increasingly, consumers are reporting a lack of time to cook as a reason for dining out. Brands have an opportunity to get ahead of the curve and provide shoppers with time-saving options to prepare meals at home.    

Download the ebook for more insights such as:  

• The key factors shaping food-at-home trends 

• Home cooks' shopping patterns and preferences 

• The decision drivers behind food-away-from-home choices  

• Tips and strategies for engaging today's home cooks, from social media inspiration to offering convenience-focused solutions  

Download your copy today and start transforming the way you connect with home cooks.