With Americans enduring heat waves, you’d think that ice cream would be flying out of supermarket freezers, but it turns out that sales over the last few years have been a bit of a rocky road.

After peaking in 2020, when Covid shutdowns saw increasing numbers of consumers indulging in ice cream at home instead of ice cream shops, unit sales have been dropping, according to recent data from 84.51˚, the retail data science company Kroger owns.

Due to inflationary prices, however, revenues are up slightly (~1%) for the 52 weeks ending June 8, according to the 84.51° Stratum database, which aggregates data from the more than 62 million households that shopped at Kroger-owned grocery stores over the last year.

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