Editor’s note: Maria Arand is director, customer strategy, at 84.51°, a Cincinnati-based insights firm.

Shoppers want to eat more meals using food from home, especially at lunch. As shoppers continue to make cost-conscious purchases, our research highlights a desire for increased food-at-home (FAH) consumption across all meal occasions, with lunch showing the most significant gap between actual and ideal states. This trend has implications for food items/products and the strategies of CPG brands and retailers.

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