To give shoppers lower-priced, quality alternatives, several retailers throughout 2024 have worked to expand their snack food assortments largely in response to continued price increases from national brands.

While experts say that consumers are conscious of price when looking for their favorite snacks, many are not just seeking out an item that carries the lowest price. While value is key for many shoppers, many are also open to trying new items and new flavor profiles as long as doing so doesn’t empty their wallets.

With this in mind, a growing number of retailers, from grocers to mass merchants and convenience stores, have expanded their own-brand assortments of salty and sweet snacks.

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