84.51° says food retailers who heed the trends will be well positioned to drive growth.

As we venture further into 2024, 84.51°, the retail data science, insights and media arm of The Kroger Co., is taking a look at current food retail trends that reflect rising customer expectations and a massive technology evolution.

According to the company, retailers and brands that are paying attention to these trends and can adapt to the new customer reality will be best positioned to drive relevance and growth.

The five trends include:

1. Holistic Health: This is an increasing priority amidst the demographic shift toward an older population and younger generations placing a higher emphasis on wellbeing. Expect health to take on a more comprehensive definition as customers strive for well-being across physical, emotional, and financial aspects of their lives. Brands can help consumers achieve their holistic health goals by focusing on personalization and convenience.

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