Kroger’s Natural Food team hosted the first annual summit to foster discussion about upcoming natural product trends and provide an outlet for vendors to showcase new products. The summit gave Kroger category managers an opportunity to mix with emerging brands that have meaningful innovation in the categories that are up for review.

“Consumers are adopting a 360-degree holistic health approach to wellness,” says Alex Trott, senior client lead at 84.51°. “They are looking for on-the-go convenience without sacrificing health or sustainable practices.”

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