Sweet treat delivery company Edible will see about half a million orders the week of Valentine’s Day. But the vast majority of those will be on or the day before February 14.

“We will do the most volume over those 48 hours than we will do all year round,” said chief innovation officer Angela Johnson.

In response, the company will have three times as many staffers at its 800-some locations. They’ll be ensuring fresh fruit is dipped and ready, that cheesecakes are wrapped in gift boxes, and that floral bouquets are ready to be added to a package. Thanks to its wide franchise network, the company will have the capability to fulfill orders same-day for much of the U.S. population. At the same time, with plenty of strawberries and chocolate on hand, it will have availability for walk-in orders, as well.

FULL ARTICLE