Grocery retail trends to watch in 2024

Consumer expectations and shopping preferences are changing when it comes to grocery shopping, making it critical to understand rising trends.     Retailers and brands that are tuned into the trends and agile enough to adapt will be best positioned to drive relevance and growth. Two of those trends include: 

Holistic health

Health is an increasing priority amidst the demographic shift toward an older population and younger generations placing a higher emphasis on wellbeing. Expect health to take on a more comprehensive definition as customers strive for wellbeing across physical, emotional and financial aspects of their life.  

Personal and curated

Consumer demand for personalized experiences is not new. What is new are the growing opportunities to deliver personalized and curated experiences at scale, thanks to advances in artificial intelligence, machine learning and other technologies.  

Download our infographic to learn more about the key trends that are poised to redefine grocery retail in 2024 and beyond. 

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