Increased adoption of tools like smart carts and digital coupon apps plus heightened interest in certain nutritional benefits are among the developments forecast in a new 84.51° report.

Dive Brief:

• Increased adoption of technologies like smart carts, digital coupons and recipe apps by shoppers is in the forecast for what grocery shopping will look like within the next two to three years, according to a new report from 84.51°, Kroger’s retail analytics unit.

• The report also predicts the continuation of cost-conscious behavior and a rise in health-oriented shopping.

• Functional benefits, clean ingredients and high protein are the top nutritional benefits sought after by shoppers for innovative products, especially ones under the age of 55, the report found.

FULL ARTICLE