News Icon

News

1 MIN READ
News

Food Navigator: Consumers stress less with digital shopping, head into stores for fresh, 84.51˚ finds

Alex Trott Color
Alex Trott, Director of Insights

Consumers are grocery shopping online to beat the stress of heading into stores, but remain skeptical of apps and websites to purchase fresh foods, including meat, bakery items, and produce, Alexandra Trott, Director of Insights at 84.51° , told Food Navigator - USA.

FULL ARTICLE

Alex Trott Color
Alex Trott, Director of Insights
As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°’s insights, consumer rese...

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect