Despite easing inflation concerns, consumers are still looking for ways to stretch their dollar at the grocery store, according to the 84.51° Consumer Digest 2024 Year in Review. The percentage of households that are extremely worried about inflation decreased from a peak of 73% in June 2022 to 58% in November 2024. But there’s been little change this year in behaviors like shopping for deals and cutting back on non-essentials.

For consumers who said they don’t feel comfortable with their financial situation, grocery prices were within the top 5 causes of that discomfort. The areas where shoppers noticed price increases the most this year included dairy (80%); items at the deli, meat, and fish counter (77%), and produce (73%).

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