Despite a preference for home-cooked meals, the complexity of modern life and lack of time are driving consumers to dine out more frequently. Shoppers ideally want to have 76% of dinners at home, but they currently eat less than two-thirds of meals there, with 20% citing time constraints as a major barrier, according to a report from 84.51°, Kroger's data science arm. This gap indicates an opportunity for retailers to offer convenient and inspiring meal solutions that align with consumer desires for home-cooked meals.

FULL ARTICLE