Data Driven: 84.51° Unlocks the who, what, where & why of omnichannel
Alex Trott, Director of Insights
As we chat with Alex, we’ll discover how Kroger’s marketing game leveled up with Kroger Precision Marketing. We’ll also dive into how traditional grocery shopping holds its ground against the digital wave, and what the numbers really say about our shopping habits today.
Spoiler alert: despite all the buzz about online shopping, it turns out most folks still prefer hitting the aisles in person. We’ll dig into Kroger’s bag of tricks, like digital coupons that make sure you never miss a deal. And let’s not forget about what’s next in grocery—think specialized delivery services and fresh produce online.
Alex Trott, Director of Insights
As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°’s insights, consumer rese...
Visit our knowledge hub
See what you can learn from our latest posts.
