Consumer Digest: Spring Has Sprung March 2025

‘Springing’ for spring cleaning!

Most shoppers (89%) are planning to participate in spring cleaning this year, with about 1/5th having already started their spring cleaning routines.

What shoppers are prioritizing for spring cleaning:

• Bedroom: 65%

• Kitchen: 61%

• Closets: 54%

• Bathroom: 53%

• Living room: 51%

• Garage: 38%

• Pantry: 35%

• Outdoor spaces: 35%

Cleaning habits are shifting

Decluttering and donating unwanted items are among activities shoppers report they will be doing more of. Spring cleaning doesn’t appear to be impacting consumers’ habits to clean more often, disinfect or deep clean as they report doing about the same amount of these.  

Paper towels, trash bags, and all-purpose/multi-purpose cleaners were reported by shoppers to be the top products they will be purchasing for spring cleaning. Air care, bleaches, and antibacterial spray were reported the least to be purchasing for spring cleaning.

How shoppers plan to take a ‘break’ this spring

Roughly one fourth of shoppers plan to take some type of spring break this year. 

• 29% are planning a ‘staycation’ 

• 25% are planning to visit out of town family or friends 

• 19% are planning to go to the beach / ocean 

• 9% are planning to visit a city 

While on spring break, shoppers plan on:  

• eating out at restaurants 50% more 

• eating snacks 48% more 

• 50% plan on shopping at different grocery stores 

• 42% plan on preparing food themselves 

March Madness

What are shoppers planning to do for March Madness? 

• 52% watch at home 

• 29% fill out a bracket 

• 14% go to a bar 

• 12% go to a restaurant 

• 12% go to parties at a friend’s/family member’s house 

• 11% bet on the game 

• 40% are not planning on watching any March Madness games

Most liked March Madness snacks 

1. Potato chips 

2. Frozen appetizers 

3. Tortilla chips 

4. Nachos 

5. Popcorn 

How shoppers are planning to celebrate Easter

Chocolate candy and Easter-themed candy remain the top choices for shoppers preparing for Easter.

A majority of shoppers plan to have a special meal at home or a family member’s/friend’s house for Easter.

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SOURCE: 84.51° Real Time Insights, March 2025