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AdWeek: This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion

If anyone knows a thing or two about sweet dance moves, it’s Jon Heder.

And the star of beloved indie hit Napoleon Dynamite—whose awkwardly joyous freestyle routine became an iconic movie moment—has notes for some young proteges after watching them skip, hop and grapevine.

“We need to crustify it,” Heder says.

Maybe no one understands what that means, but Efren “Pedro” Ramirez gamely offers to translate for the kid crew.

The endearing Napoleon Dynamite reunion comes courtesy of the GapKids back-to-school campaign, with the surprise reveal of the two actors in the final frames.

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