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Ad Age: Stagwell launches 200,000-person respondent pool to combat survey quality issues
Nancy Reilly, Vice President of Consumer Research
Move comes as AI makes bot respondents harder to catch and industry research shows respondents often misreport purchases.
Stagwell is launching a global survey respondent community that aims to add 200,000 active survey members vetted to ensure they’re real people, using double-opted-in email verification and fraud detection systems to weed out bots.
Nancy Reilly, Vice President of Consumer Research
As Vice President of Consumer Research, Nancy Reilly leads the team responsible for driving insightful and meaningful research for 84.51°, Kroger and our consumer-packaged-goods partners.
Nancy Reilly, Vice President of Consumer Research
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