Snacking has become a more frequent habit for shoppers this year than last. In 2023, only 15% ate them multiple times a day. Now, it’s 27%.

According to a recent report from retail data science, insights, and media company 84.51°, this increase is evident throughout the day, with 60% snacking in the morning, 68% in the late morning, and a peak of 84% in both the afternoon and evening.

To present a snapshot of changing snacking habits, the 84.51° report compiled trends on the preferences of shoppers ages 18 to 34 (Generation Z to younger Millennials) compared with those of older shoppers ages 35 to 54 (older Millennials to Generation X) and ages 55 to 74 (Generation X to Baby Boomers).

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