2023 HOLIDAY INSIGHTS
From tradition to transformation: Examining holiday shopping trends and evolving customer habits
Uncover 9 shopper insights to understand how customers are navigating their holiday grocery lists and learn how brands can position themselves at the forefront of a highly competitive shopping season.
Fill out this form to download our 2023 holiday insights
Inside you'll discover:
- Shopping habits are evolving – Find out which holiday grocery items customers are increasingly shopping for both in-store and online
- Shoppers are hunting for deals – Learn which month contained the largest discounts for online pickup shoppers
- Digital touchpoints matter – Discover the top seasonal terms shoppers search for on Kroger.com
- Shifting brand preferences – Find out which holiday foods have increasing (or decreasing) brand loyalty
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