We challenge convention
The Longitudinal Curve
Our name isn’t just the longitudinal location of our headquarters. It isn’t just about our longitudinal view of data. It’s about our approach to everything. We’re thought leaders, always looking ahead. And because of that, we can tell the rest of the industry what’s on the horizon.
Here you’ll find a “greatest hits” of our research, white papers, blogs and published articles.
NOSH Live Winter 2018
84.51°’s own Alex Trott, Merchandising Client Lead for Natural Foods, joined Kroger Category Manager Katherine Bousson at NOSH Live Winter 2018 to speak about Kroger’s plan for natural and emerging brands.WATCH THE INTERVIEW
Natural Foods Innovation Summit
Dissolvable tea pods, collagen protein bars and plant-based gummy bears were just a few of the innovative products on display at our fourth Natural Foods Innovation Summit. We're proud to partner with Kroger to help pave the way for small businesses and start-ups at this quarterly event held at our 84.51° headquarters!WATCH THE VIDEO
Category Management & Shopper Insights Conference 2019
84.51°'s Bari Watkins will be co-presenting with PepsiCo at the annual conference held February 25-27, 2019 in Las Vegas.Learn More
Path to Purchase Expo
Cara Pratt, 84.51° VP of Customer Communications Product Strategy & Innovation, presented with Grant Shova of Pepsi Co. at the P2PX.Learn More
Women in Statistics & Data Science
We joined Google to co-sponsor the Women in Statistics & Data Science, which gathered professionals and students from academia, industry, and the government who are working in statistics and data science.Learn More
We invited 150 analysts from 84.51° and Kroger Technology to our Analytics Connect conference. The 3-day event included a hackathon, presenters, and workshops on R.
DMA Marketing Analytics Conference
Brad Boehmke, Director of Data Science at 84.51°, held a session on "Scaling Data Science". This talk focused on the ways and means of advancing organizations tech stack and skills to enable custom analytic solutions.Learn More
Our own Bob Welch, Senior VP of Customer Communications & Media, joined Kroger's Jody Kalmbach and Kraft's Ellery Fisher to discuss using e-commerce innovation to drive brand growth.Learn More
Join our team of experts
We’re looking for sculptors of the future — the dreamers, doers and solvers. Fun, free-thinkers who like to solve big problems, work hard and play hard, too. If that’s you, join our team.VIEW CAREERS