As a seasoned media buyer for more than 16 years, Connie Ross’ passion for diversity, equity, inclusion, and belonging (DEIB) led her down a path of purpose. A pivotal moment in 2020 ignited a desire to create opportunities for underrepresented voices and ensure everyone has a seat at the table.

Her media background may seem far removed from DEIB, but her skills translate beautifully. She uses her experience to help organizations, like 84.51°, a retail data science, insights, and media company, cultivate inclusive cultures. As the DEIB Talent Manager, Connie ensures a diversity lens filters through every aspect of the organization. From leadership decisions to talent development, she empowers teams to embody the company’s vision and values.

Beyond the numbers, Ross’ story isn’t just about impressive metrics; it’s about creating a future where everyone feels valued and heard. Having witnessed (and experienced) the lack of diversity in her own media buying group, she knew change was necessary. Her goal, “to no longer be the only one in the room,” fueled a fire to champion inclusion within her organization and beyond. Now, she leads the charge at 84.51°, ensuring their success is built on a foundation of belonging for all.

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