Founded in 1883 by Barney Kroger in Cincinnati, Ohio, The Kroger Co. operates with nearly 2,800 stores across 35 states. Kroger is the country's fifth-largest general retailer and is ranked No. 25 on the Fortune 500 list of largest U.S. corporations by total revenue.

From its founding nearly a century and a half ago, Kroger has embraced innovation. Kroger’s early efforts were founded on the innovative premise of making fresh food available to all consumers. More recent innovations have included private label manufacturing, grocery delivery, and product quality monitoring and testing. In 1972, Kroger became the first grocery retailer in America to test an electronic scanner. More recently Kroger pioneered QueVision, a checkout program that has reduced the time customers wait in line to check out, from minutes to seconds.

In recent decades, Kroger has turned to the application of data and advanced analytics to fuel the next stages of innovation in its business. Since its inception decades ago, Kroger’s Loyalty program has delivered a trusted value-exchange enabled by permission-based information. Today, using machine learning algorithms, Kroger delivers valuable personalized offers and communications across 150 million customer touchpoints and through 1.9 billion unique coupons customized for millions of loyal customers.

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