Employee spotlight: Olivia Dickerson

What makes 84.51˚ an intriguing company? Is it the flexible hybrid work options, the free food regularly found around the office or the challenging problems that we tackle? While these aspects are undoubtedly great, it’s the people that make working here truly special. Check out our Employee Spotlight series to learn more about who we are and the unique traits of our teammates. 

Hometown:  Erie, Penn.  Office Location:  Cincinnati, Ohio  Start Date:  September 2022  Job title:  Senior Media Account Manager 

Describe your role. 

I work for Kroger Precision Marketing, specifically on the Emerging Team, so I get the opportunity to work with small brands that are just getting started at Kroger. I would consider myself the strategic partner for both the client and the Account Executive on my team to help deliver comprehensive media plans and successful campaigns. 

How long have you worked in consulting and what inspired you to pursue this field?

This is my first job in consulting, so about two years now! I was inspired to pursue this field mostly because I admired those who I interviewed with and all of the amazing projects they worked on and wanted to be a part of that myself. 

What interested you in joining 84.51°? 

I was referred to the company by a friend who always had the best things to say about 84.51°. The culture and the incredibly smart and talented people truly made me the most interested, but after seeing the impact we could make for brands at Kroger in the digital space, I was really excited to join! 

What has been the most memorable experience or favorite project you’ve worked on?

My most memorable experience was being able to attend the Expo West Convention in Los Angeles in 2023. On the Emerging Team, we cover hundreds of brands, so a lot of the communication is done over emails, as teams live all across the country. Getting to see so many of my clients in person, in one place (and try all of their products) was so rewarding!  

What’s your favorite part about working at 84.51°? Do you have a favorite benefit or perk that is offered?

The flexibility that the company offers is my favorite perk! It allows me to have a great work life balance and enjoy time doing the things that I am passionate about outside of work (which, in turn, makes me even more passionate about what I do at work).  

What advice would you give to those who are considering working in this field?

The people around you are your greatest resources! I do not know where I would be without the insanely kind and smart people at this company. Being so new to the retail media space, I know there is so much to learn and the space is changing every day. It is so important to ask questions of those on your team and soak in as much as you can.  

What do you like to do in your free time outside of work hours?

Outside of work, I am a fitness instructor and love to spend time with friends doing things like playing pickleball, line dancing, exploring new restaurants in the city, and taking Spanish classes.