Employee spotlight: Kelsey Brenon

What makes 84.51˚ an intriguing company? Is it the flexible hybrid work options, the free food regularly found around the office or the challenging problems that we tackle? While these aspects are undoubtedly great, it’s the people that make working here truly special. Check out our Employee Spotlight series to learn more about who we are and the unique traits of our teammates.

Hometown:  St. Louis, Mo. Office Location:  Chicago, Ill. Start Date:  January 2023 Job title:  Senior Account Executive, Kroger Precision Marketing (KPM)

Describe your role.

As a Senior Enterprise Account Executive on our media team, I am a client partner of one of our large enterprise clients and serve as the quarterback of my client’s business with KPM. I work with our clients to strategically align our media channels, data, and insights to solving problems and addressing their unique business needs.

How long have you worked in media sales and what inspired you to pursue this field?

I have been in the marketing industry for eight years, and in Media Sales for four of those years.

What interested you in joining 84.51°?

Retail media is one of the biggest growth drivers in the media industry right now, and I was very intrigued and excited to join a quickly growing business! There is always so much opportunity to learn in a quickly growing space.

What has been the most memorable experience or favorite project you’ve worked on?

I really enjoyed working with our client to launch their first-ever Kroger exclusive product and creating a robust media plan to support this product!

What’s your favorite part about working at 84.51°? Do you have a favorite benefit or perk that is offered?

Outside of work, I am very involved with a non-profit organization in Chicago, and so my favorite employee benefit is the employee grant stipend we receive annually to make an impact with a local charity of our choice.

What advice would you give to those who are considering working in this field?

I feel strongly that Media Sales will always be a relationship-led business, that is fueled by technological advancements. Ensure that you value and create deep relationships with your partners first and foremost, and you will see material outcomes come from this.

What do you like to do in your free time outside of work hours?

Staying active through fitness classes or walking my dog, baking sourdough bread or cooking a new recipe, listening to podcasts, and volunteer work with the Ronald McDonald House Charities of Chicago.