Employee spotlight: Haley Mull

What makes 84.51˚ an intriguing company? Is it the flexible hybrid work options, the free food regularly found around the office or the challenging problems that we tackle? While these aspects are undoubtedly great, it’s the people that make working here truly special. Check out our Employee Spotlight series to learn more about who we are and the unique traits of our teammates. 

Hometown:  Chattanooga, Tenn.  Office Location:  Cincinnati, Ohio  Start Date:  June 2020  Job title:  Senior Data Scientist 

Describe your role.

I work on Kroger Precision Marketing, where we help brands and consumers interact. Specifically, I am aligned to the visualization vertical of the measurement team. The measurement team works on the methodology and code for measuring the impact of campaigns on consumer behavior. This visualization sub-team takes the output of measurement and owns the reporting, allowing clients to understand performance and adjust future campaigns for better optimization.   

How long have you worked in data science and what inspired you to pursue this field? 

I have been a data scientist for four years. My degree is in business economics, and I really enjoyed using data to uncover causality and understand the world using empirical data. Additionally, I really enjoy coding since the logic can be like a technical jigsaw puzzle. As a data scientist at 84.51°, I’m able to both code and story tell. Not all companies have space for data scientists interested in both the art (visualization) and science (methodology/coding).  

What interested you in joining 84.51°? 

84.51° leverages data from over 62 million households in the U.S., which is incredibly interesting, and grocery is a stable industry (food is a basic need). Understanding what customers say versus what they buy is also an intriguing subject. Additionally, the benefits 84.51° offered right off the bat are incredible for new hires, and I really enjoyed the employees I talked with during the interview process. All of this combined really influenced my decision to apply to and join 84.51°.  

What has been the most memorable experience or favorite project you’ve worked on?

I find fulfilment in making life easier for my peers especially. I was part of a team that built a tool to help automate analytics for quarterly business reviews and ad-hoc questions concerning total media performance. I love when people can use the tool to get to the analysis/storytelling portion faster or can leverage it for other purposes.  

What’s your favorite part about working at 84.51°? Do you have a favorite benefit or perk that is offered? 

I really love working with my teammates. Everyone is incredibly willing to help answer questions and share knowledge. The five weeks of vacation is also super nice!  

What advice would you give to those who are considering working in this field? 

Data science is an ever-evolving field, which leads to a lot of flexibility in crafting a career. Explore your options and what you like/don’t enjoy. There’s room for everyone.    

What do you like to do in your free time outside of work hours? 

I do the daily NYT crossword and enjoy reading, listening to podcasts, and playing pickleball and rec soccer. I also enjoy going to trivia nights in Cincinnati and hosting game nights with my work friends.