Stratum Certifications

This program deepens your ability to derive insights from 84.51° Stratum and OnDemand as well as answering key business questions through guided case studies.

Program details:
The two-day program requires attendance on both days and is only available in-person at the 84.51° Cincinnati office. There is no program cost to attend.

Who this program is good for:

• Roles supporting Shopper Insights, Category Management and Account Management at Consumer Packaged Goods, Supplier and Broker Partners
• Power users actively running 84.51° Stratum reports to guide their business decisions

Benefits

• Analyze in-store and ecommerce business performance
• Evaluate assortment risks and opportunities
• Assess new item performance, incrementality and sourcing
• Interpret post-promotional performance
• Examine basket contents and product interactions to identify promotional and merchandising opportunities
• Evaluate household switching behavior and trends
• Apply custom household segmentations to analyses

Kroger Precision Marketing is proud to offer a customized 84.51° Stratum certification. This certification is intended to upskill KPM media clients in their ability to utilize 84.51° Stratum to answer business questions and interpret data into actionable insights.

This is currently only available to select agency partners.

Program details:
The certification will be an in-person, half-day session that will include instructional overviews, interactive demonstrations and hands-on case studies to apply learnings. There is no program cost to attend.

Who this program is good for:

• Commerce Marketing Agencies
• National Marketing Agencies
• Retail Media Specialists within CPGs
• Power users actively running 84.51° Stratum reports to guide their media business decisions

Benefits

• Gain familiarity and use Kroger’s data set to answer key business questions using specific 84.51° Stratum reports
• Learn tips and tricks to efficiently replicate 84.51° Stratum reports
• Convert business questions to media strategies, audiences and campaign planning